Contractor’s Corner Ep. 11: Becoming Unforgettable: How to Get (and Keep) Customers
" title="Contractor's Corner: Ep 11 - Becoming Unforgettable: How to Get and Keep Customers" width="500" height="281" data-url="https://www.youtube.com/embed/N7B_uc7N1Cw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>
Are you spending too much time getting new customers to never see them again?
Getting new leads and converting them to customers can take a lot of time and $. You can’t afford to let those customers slip away after you finish a job. Retention is key! Learn from expert David Moerman of Home Service Business Coach how you can get and KEEP those valuable customers.
Here’s some of the key learnings:
- The 2/3 goal for repeat customers: 4:21
- Creating a neighborhood buzz: 6:20
- Branding priorities: 7:39
- The beginning of the customer journey: 10:40
- Competing on price?: 13:10
- Getting in front of customers 15:25
- Asking what’s important to the customer 18:40
- Your customer avatar 24:16
- Strategy for customer reviews 30:07
- 3 things you need before the job is complete 34:54
With the right strategy and the right tools, you can create a customer experience that keeps them coming back for more. To learn more,
- Listen to David’s podcast on Home Services Business Coach.
- Learn how you can leave the admin work to Jobber at GetJobber.com so you can focus on what really matters and what you do best.
- Get a free assessment to see how Signpost can help boost your ratings and reviews.