Signpost in the news
Lucas Wilson Joins Signpost as New CEO to Lead Next Phase of Growth
February 27, 2024
Signpost Inc., a leading live receptionist business, is pleased to announce the appointment of Lucas Wilson as its new CEO. With over 20 years of experience in the information technology and services industry, Wilson is a proven leader who brings a wealth of knowledge and expertise to drive growth at Signpost. Lucas’s career includes executive roles such as Chief Revenue Officer at Prosites & EZ Texting, SVP of SMG Sales at GovOS, and VP of Sales and Service at Homebase. He has a deep understanding of go-to-market strategy, management, and category creation in competitive SMB industries, making him the ideal choice to lead Signpost into its next phase of growth.
Supercharging Your CRM
April 24, 2020
Back in the early 1990s, CRM (customer relationship management) software was a niche business, focused primarily on real estate professionals. But Tom Siebel reimagined the industry and unlocked billions of dollars in revenues.
14 Colorado Adtech Compaines You Should Know
February 14, 2020
Colorado has no shortage of adtech companies. From industry mainstays to up-and-comers, here are 14 startups changing the digital ad space:
Signpost’s Powerful AI Feature Disrupts MarTech
January 9, 2020
NEW YORK, Jan. 9, 2017 /PRNewswire/ — Signpost, artificial intelligence that turns prospects into promoters for consumer brands, today announced the official launch of its latest advancement in Mia’s capabilities, Suggested Campaigns–a feature so innovative, the company refreshed their brand.
6 Lessons That Will Level-up Your Sales Management Skills
December 18, 2019
The opportunity to move into a management role can be a big next step in any salesperson’s career — but it doesn’t come without its challenges.
Don’t Settle. Find a Career You Love at These 8 Colorado Tech Companies.
September 5, 2019
We’ve all heard of passion projects, but what about passion occupations? Shouldn’t we approach our jobs with as much enthusiasm as our hobbies? We think so. Below, we’ve highlighted eight companies in the Colorado tech scene that are looking for new team members to work their passions. Because feeling fulfilled shouldn’t start after 5 p.m. everyday.
Signpost raises $52 million to boost local business profiles
July 9, 2019
Signpost, a nine-year-old startup developing a cloud marketing platform for local businesses, today announced that it has secured $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal, with participation from Georgian Partners and Spark Capital. This latest round brings the New York-based company’s total raised to nearly $90 million following a $20.5 million series C in April 2015, and it comes after Signpost broke even early this year and notched 43% year-over-year growth and less than 1% customer churn.
Signpost nabs $52M to help SMBs collect reviews and marketing collateral like bigger rivals
July 9, 2019
Creating products aimed at smaller business users is a promising but challenging category in the area of enterprise software — they make up the vast majority of businesses today, but collectively are a fragmented customer base that is price sensitive and individually represents small ARPU. Today, a company that has found a way to tap the opportunity and capitalise on some of the challenges has raised a significant round of growth funding to tap into the opportunity.
Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs
November 8, 2017
The term “AI” is being thrown around too often in press releases and marketing copy but the emerging impact of machine learning and related technologies is undeniable. I was at Dreamforce yesterday and was quite impressed by Salesforce’s Einstein “AI” capabilities.
Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence
August 4, 2017
Wasted investments. Naiveté. Being completely broke and liquidating a 401k and spending a quarter of that money on travel expenses to meet with one possible investor. Those things might not sound like the ideal starting place for a local marketing superhero, but they were the original calling cards of an idea belonging to a possible one – Signpost CEO Stuart Wall. Before Signpost, a marketing automation startup, grew into the 250-person company it is today, Wall got inspiration from his family, and then persisted in finding the best people to join him. Like many growing tech companies, Signpost’s success was driven in part by the people who were around in the beginning.
Why You Should Let Artificial Intelligence Creep Into Your Business
March 14, 2017
Signpost is a service that lets brick-and-mortar store owners publish incentives and promotions on its website. Last summer, the New York City-based company’s founder and CEO, Stuart Wall, created a new app: the A.I.-centric Mia. Through its natural language generation capability, Mia crafts messages and sends them to prospects at opportune times. It tracks and analyzes a store’s calls, emails, and credit card swipes, and then makes what it decides is the right pitch. “New customers often tell me they show up because of our five-star reviews, which I hear about through Mia,” says Randy Jewart, owner of Resolution Gardens, a landscaping company in Austin, and a Mia subscriber. People contact small businesses to learn about products and services, Wall notes, “so why waste this valuable data that A.I. can use to market to them?”
Signpost’s Mia AI Bot Changes the Local Business CRM Paradigm
February 27, 2017
As technologists and fans of technology we tend to view artificial intelligence as some future destroyer of tech jobs and perhaps the world. We read way too much science fiction. We tend to forget the practical applications of A.I., as Signpost’s Mia bot exemplifies. The bot is aimed at local businesses, in a marketing capacity rather than replacing any jobs. In fact, Mia’s goal is to increase business rather than hand it over to robots.
6 Roles Where Chatbots Are So Useful Right Now
September 28, 2016
Bots may lack the initiative that true, fully realized AI promises, but this doesn’t mean that they aren’t useful to us right now. Day-to-day bots are taking over simpler functions and receiving plenty of press for it. Travel bots are cropping up on many of the major travel booking sites. News and shopping bots are available now from a wide source of outlets to augment, assist, and engage the customer experience.
Bang that Gong: inside the sales traditions of 5 NYC Tech Companies
May 26, 2016
Sales teams are a bit like a tribe. Sure, they all compete against one another, but they have their own unique traditions that bind them together into a team working towards a common goal — making money. We did a little sales team-anthropology, and investigated some of the traditions that New York’s sales teams have adopted. While we found no evidence of cannibalism or ritualistic human sacrifice, what we did find was fascinating. Behold, the inner traditions of the New York tech sales team:
Signpost Launches First AI-Powered CRM for B2C Businesses
April 25, 2016
Signpost doesn’t believe there’s anyone else doing what it’s now doing: artificial intelligence-powered, automated CRM. It’s targeted both toward SMBs and larger enterprises. Last week it launched “MIA,” the virtual assistant personification of its new system..
Automated CRM Signpost ups its game with built-in AI agent
April 21, 2016
Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on their way to becoming largely self-managing systems. This week, Google Ventures-backed and New York City-based Signpost announced its contribution to that march toward cognitive marketing. Its automated CRM is adding an artificial intelligence agent, dubbed Mia.
Signpost Intros Artificial Intelligence to Take on Salesforce in CRM Space
April 20, 2016
Signpost, an automated customer relationship management platform that helps business clients market their products and services to customers, has a new strategy to accomplish that mission: artificial intelligence.
Top Marketing Automation That Makes You Look More Genuine
April 6, 2016
Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year, and 63 percent of all current users plan to increase what they spend on their marketing automation.
Crain’s Names 2015 Best Places to Work
September 18, 2015
With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain’s 2015 list of Best Places to Work in New York City.
Signpost Raises $20.5 Million to Take the Marketing Burden Off Brick-and-Mortar Stores
April 28, 2015
Any business today worth its salt has a need for software to manage inventory, payroll and a customer email list. What store operators don’t have is extra time. So as a wave of companies rush to offer solutions to make that office management easier, one New York startup’s raising millions to tackle one problem only: pain-free marketing.
VC Firms See Signpost Pointing to Growth
April 28, 2015
Some major venture capitalist investors are following the Signpost towards an area of expected growth—helping smaller businesses manage and grow their customer base. New York-based Signpost announced today it has raised $20.5 million in a Series C round of financing led by Toronto-based Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout Ventures, and the Launch Fund.
Marketing Startup Signpost Raises $20.5M More
April 28, 2015
Signpost is announcing that it has raised $20.5 million in Series C funding. The company offers consumer marketing tools; it manages customers’ presence on sites like Yelp, and it uses data from things like credit card transactions and social media to send targeted marketing messages that drive sales, referrals and reviews.
Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar
April 28, 2015
For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity — and everything they could do once that was in place. But the relative lack of data about consumer behavior in stores has made it difficult for technology companies to create the kind of rounded image of a business’s customer-base that relationship management software companies can offer to online sellers.
Cloud customer database maker Signpost raises $20.5M
April 28, 2015
New York-area startups and venture capitalists are making funding deals with the hopes of creating the next profitable company. Here’s one deal announced Tuesday: Who gets: Signpost, a maker of cloud-based software that helps businesses manage relationships with repeat customers and attract new ones. The Chelsea-based company’s tools track every email, call, credit card transaction and social media interaction between a business and a customer.
How and Why Data Will Save Small Business
March 20, 2015
Small business is in the biggest decline since the industrial revolution. They’re losing ground to bigger businesses, who, in addition to economies of scale, enjoy a data advantage. In today’s environment, companies with the ability to collect, analyze and decide based on data win. Technological breakthroughs will soon make big data universally accessible.
How Signpost Made 2014 a Breakout year
January 20, 2015
Signpost makes software that helps small business owners build lasting customer relationships.This is a high growth area of online marketing thanks to digital word-of-mouth and the impact of opinions we all share online about local services. As business owners across the country turn away from chasing vanity metrics such as “likes” and followers, Signpost has seen tremendous growth throughout 2014. Here Rod Feuer, Chief Operating Officer, outlines three key areas of the company’s breakout year.
How to Put Customers at the Center of Franchise Marketing
January 16, 2015
This year’s International Franchise Association Convention in Las Vegas was a celebration of all the exciting developments in the franchise world today. The biggest event in the industry, IFA 2015 hosted almost 4,000 professionals that came for forward-thinking keynote speakers, educational sessions and roundtables, and presentations on the latest innovations in franchise management, financing, growth, and more. The excitement reflected the rosy 2015 economic predictions of a 5.1% rise in GDP and 247,000 new US jobs.
Are Facebook and Yelp Losing the Support of Small Businesses?
January 16, 2015
Editor’s note: This is a guest post by Stuart Wall, founder and CEO of Signpost. The post went through Pando’s usual editorial process and Mr Wall was not paid for his work. Last month I struggled to help my sister remove an inaccurate Yelp listing. Her pottery business moved over a year ago, yet many would-be-customers are directed to her old address. Simple problem, right? Not quite. Yelp offered her little in the way of support: there’s no phone hotline, customer service requests disappear into internet ether, and Yelp’s message boards offer more dating advice than small business tips. My sister’s frustrations are increasingly echoed by Main Street businesses using Yelp and Facebook.
The Rise of Marketing Automation in Local’s Next Act
November 4, 2014
Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to a new crop of local companies, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend.
This Startup Thinks It’s Found A Better Way For Businesses To Keep Their Customers
September 10, 2014
Signpost, a cloud-based marketing software startup, announced Wednesday it plans to launch a “first-of-its-kind” product that it says will help small businesses solve a big problem they might be facing: getting and keeping customers.
Signpost Launches Automated Repeat-customer Marketing for the Little Guys
September 10, 2014
If you ask your favorite local business owner about customer-retention marketing, he or she might sigh deeply and admit defeat. They probably realize their “Sign up here for updates” clipboard and basic email-generator is not cutting the mustard, but what to do?
Signpost Adds Payment Integration as Small Business CRM Market Grows
September 10, 2014
Small business have started to spend more on search and social advertising in recent years, but the bulk of their spending goes to websites, email and other services meant to manage their existing customer base. As these channels expand, the market for software aimed at automating the retention marketing and front-office activities for small businesses has exploded.
Software for Small Businesses Can Help Them Grow, and Be Profitable for You Too
July 22, 2014
Small businesses power the U.S. economy. They employ the majority of the nation’s workforce and contribute more than half of the private non-farming GDP. Despite the fact that consumers prefer small businesses over larger ones, eight in 10 small businesses expect flat or negative growth in 2014. Small business failures now outpace the number of new small businesses by 30 percent.
New Signpost Service Helps Drive More Sales from Existing Customers
February 4, 2014
Backed by $15 million in venture capital, the company focuses on marketing automation for small and midsize businesses.
Signpost Helps Smaller Businesses Get More out of Online Marketing
November 19, 2013
Signpost closed $10 million in funding to help small businesses automate marketing like the big boys.Small and medium businesses don’t have the huge marketing budgets of large corporations. Signpost says it software can close that gap by taking care of all their marketing needs for just $150 a month.
4 Startups That Can Help You Tackle Your Small-Business Problems
October 5, 2012
When it comes to starting or running a business, the devil is often in the details — finding the right permits, filing quarterly taxes on time, creating a logo that builds your brand, or using ads to attract the kinds of customers you’re trying to reach.
Too Many Marketing Options, Too Little Time: What’s an SMB to Do?
May 7, 2012
Today’s small business owners are faced with a seemingly endless parade of online marketing vendors, many of which are indistinguishable at first glance. Each one promises new customers and online exposure at a lower price than the next. But at the end of the day, many of these options are nothing more than lip service, a flashy website and a sales team that’s too eager to draw from your already limited marketing budget.